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Tuesday, 6th January, 2015 | Source: Adweek | Category: Marketing and Trustcasting

How a Topless Mermaid Made the Starbucks Cup an Icon

Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you know the one? Of course you do.

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