Amping up its social-media marketing strategy, Kohl’s has enlisted a corps of 10 bloggers — all women — who collectively boast 149,000 Twitter followers and 98,000 Facebook fans. Under the
arrangement, Kohl’s provides the bloggers with gift cards to acquire items such as fleece running tights, nonslip yoga mats and high-extraction juicers. They then write about those products, spreading the word about Kohl’s to their fitness-enthusiast followers. Read more >
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