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Wednesday, 18th February, 2015 | Source: Milwaukee Wisconsin Journal Sentinel | Category: Public Relations and Social Media

Kohl’s Enlists Bloggers to Promote Fitness Clothing and Gear

Amping up its social-media marketing strategy, Kohl’s has enlisted a corps of 10 bloggers — all women — who collectively boast 149,000 Twitter followers and 98,000 Facebook fans. Under the

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arrangement, Kohl’s provides the bloggers with gift cards to acquire items such as fleece running tights, nonslip yoga mats and high-extraction juicers. They then write about those products, spreading the word about Kohl’s to their fitness-enthusiast followers. Read more >