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Wednesday, 14th December, 2016 | Source: Marketing Profs | Category: Marketing and Trustcasting

Davids vs. Goliath: Five Ways Retail Marketers Can Stay Relevant in the Age of Amazon

As retail witnesses the shuttering of former retail heavyweights, including Sports Authority and Sports Chalet, and the slimming of long-term players, including Macy’s, Walgreens and Gap, smaller retailers are often left wondering whether there is, in fact, a path to success when you don’t have millions to spend on marketing. But here’s the key: An underdog doesn’t win by beating a giant at its own game, but by outwitting, outmaneuvering, and out-strategizing it.

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