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Monday, 20th June, 2011 | Source: Forbes | Category: Marketing and Trustcasting

Starbucks Wakes Up and Smells the Coffee – and Buzzes Back Up the Leader Board

Consumers in the digital age not only have high standards for authenticity but also have the tools to discern the real deal from the artificial.

Starbucks has become the world’s third largest restaurant chain by making sure that every aspect of their stores – from the ingredients to the menu selections to the delivery of service – is fine-tuned toward creating a genuine neighborhood coffeehouse experience.

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