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Friday, 13th July, 2012 | Source: Inc. | Category: Off-beat

The 22nd Time is the Charm

When infomercial company Beachbody introduced their P90X fitness DVDs, the product bombed. The company was spending $250 per order and only selling the DVD set for $120. But 21 versions later – with the help of mentions from celebrities like Jennifer Anniston and Sheryl Crow – P90X has now brought in $700 million in sales.

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