Fame Foundry - A Charlotte Website Design and Marketing Firm

Tuesday, 22nd January, 2013 | Source: Business 2 Community | Category: Marketing and Trustcasting

Mobile Moms: Targeting Power in the Pocket

With an annual spending power of $2.4 trillion that has marketers rubbing their hands with glee and a daily media time of 2.7 hours spent on their mobile phone, ignoring mobile moms, the most influential consumer segment, and the so-called power in the pocket is a bit like trying not to notice the elephant in the room.

Read more >