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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

  • Marketers, Get Better at Reaching Moms

    The Lunch Pail offers advice to help e-tailers tailor the online shopping experience to better meet the needs of time-starved moms, creating loyal customers and brand evangelists in the process.

  • Unleashing the Power of Invisible Selling

    In today’s marketplace, trustcasting has not only replaced old marketing but also superseded hard-hitting sales tactics. American Express OPEN Forum shows you how approach to sales in a way that will establish you as a trusted advisor to your clients and prospects by demonstrating honest intentions and selfless motives.

  • 4 Tips for Choosing a Business Name that is Brand-Appropriate, Web-Ready and Protected

    Small Business Trends offers sound advice for choosing a business name that will stand the test of time. One area that is particularly important in today’s marketplace is how your chosen name will translate online to a domain name that’s SEO-friendly, e-mail addresses that are easy to spell and social media identities that are not already claimed.

  • Making Market Research Effective

    You don’t need an astronomical budget to obtain useful market research; you just need to ensure that you apply your resources wisely. Sharon Markovsky offers helpful tips for maximizing the return on your investment, including understanding your client base, tracking your competitors’ marketing efforts and mining existing data for insights.

  • Three Secret Weapons for Entrepreneurs

    Focus offers three key principles to help fledgling entrepreneurs and business owners gain a competitive edge by recognizing and seizing upon opportunities, even when the opportunity runs counter to conventional wisdom.

  • Crocs Returns to the Drawing Board

    In an effort to fight sales figures that have been slipping since 2007, Crocs has launched a new marketing campaign aimed at creating a brand image for the company that goes beyond the love-it-or-hate-it aesthetic of their signature shoe.

  • Infographic: The Massive Potential of Mobile Marketing

    Online Media Gazette presents an eye-opening analysis of the mobile market, which now encompasses half the world’s population. Particularly noteworthy is that there are now nearly three times as many mobile phones worldwide as there are television sets or Internet users.

  • To Win the Sale, Win Your Customer’s Heart

    As the Harvard Business Review demonstrates, earning the trust of your customers through small but meaningful personal gestures is a more effective route to sales success than a hard-hitting pitch.

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