- January 5th, 2012 | Source: Entrepreneur | Category: Marketing and Trustcasting
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How to Survive a Price War
Before slashing your prices in response to a competitor, first figure out what their reasoning was and whether your customers are aware of it, then consider if it’s possible to segment your customers so you lower prices only for those who are likely to be attracted to your competitors.
- January 2nd, 2012 | Source: Seth Godin's Blog | Category: Marketing and Trustcasting
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A Hundred Little Things
While minor decisions and small details might seem meaningless in and of themselves, it’s their collective effect that elevates the truly successful enterprise above the rest.
- January 1st, 2012 | By Jeremy Hunt | Category: Marketing and Trustcasting
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Seven New Year’s Resolutions to Become Indispensable to Your Customers
2012 is a challenging time to be a small business owner, but in the battle for your customers’ loyalty, nothing trumps good, old-fashioned hard work and dedication.
- January 1st, 2012 | By Jeremy Hunt | Category: Marketing and Trustcasting
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Five Tech Trends That Will Shape Business Growth in 2012
From Facebook to SOPA to couch commerce, here’s what you need to know to set a course for success in the year ahead.
- December 30th, 2011 | Source: Reuters | Category: Marketing and Trustcasting
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A Tale of Two Retailers
How can two retail giants like Sears and the Apple Store meet such vastly different fates? Because Apple is willing to spend whatever it takes to make its products exciting and desirable while Sears remains mired in selling the ordinary.
- December 22nd, 2011 | Source: StartUpNation | Category: Marketing and Trustcasting
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5 Tips For Writing Your 2012 Marketing Plan
As 2011 draws to a close, taking the time to develop a marketing plan for 2012 will help keep you on track, ensure you are spending your marketing dollars effectively and provide the focus you need to succeed.
- December 14th, 2011 | Source: Bloomberg Businessweek | Category: Marketing and Trustcasting
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Starbucks’s 12 Months of Christmas
Starbucks’s holiday season brings in a significant portion of its annual revenue – and takes a significant amount of time to plan for.
- November 30th, 2011 | Source: Inc. | Category: Marketing and Trustcasting
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How Cinnamon Smells Will Save Holiday Sales
From ambient scent to music to color, appeal to your customers’ five senses to create a pleasurable retail experience that puts them in the mood to spend.
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