- November 24th, 2011 | Source: Entrepreneur | Category: Marketing and Trustcasting
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How to Tap the Power of “Thank You”
Making a point of expressing your appreciation to your customers, employees and vendors is a sure-fire way to boost sales, drive productivity and improve profit margins.
- November 22nd, 2011 | Source: CBS Money Watch | Category: Marketing and Trustcasting
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10 Things Never to Tell Sales Prospects
Catchphrases like “best in class,” “customer focused” and “turn key” have been used so often and by so many disreputable companies that they’ve lost all meaning to your customers.
- November 18th, 2011 | Source: SmartBlog on Leadership | Category: Marketing and Trustcasting
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How Long is the Future?
According to Google Executive Chairman Eric Schmidt, one’s view of the future is shaped by the amount of time until the next time a payoff or reward is reached, whether it’s a year for an employee who is working toward an annual bonus or two years for a member of Congress.
- November 17th, 2011 | Source: Bloomberg Businessweek | Category: Marketing and Trustcasting
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10 Common Marketing Mistakes
From failing to define your target market to investing too little in the growth of your business, save time, money and frustration by avoiding these frequent marketing blunders.
- November 9th, 2011 | Source: Mashable | Category: Marketing and Trustcasting
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Inbound Marketing vs. Outbound Marketing
Traditional marketing tactics that rely on pushing products and services at customers are losing their efficacy and being replaced by those that focus on providing value and earning trust.
- November 1st, 2011 | By The Author | Category: Marketing and Trustcasting
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Attention! 7 Emails That Break Through to Customers
Win the battle of the inbox with these email marketing strategies.
- October 26th, 2011 | Source: Small Business Trends | Category: Marketing and Trustcasting
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6 Lead Generation Strategies for Local Businesses
It doesn’t take a big marketing budget for small businesses to increase new leads and get more referrals.
- October 20th, 2011 | Source: American Express OPEN Forum | Category: Marketing and Trustcasting
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4 Ways to Treat Your Customers Like People
Seemingly simplistic gestures such as saying “please” and “thank you” and demonstrating respect in your interactions make a big impact with customers and how they perceive your brand.
- October 13th, 2011 | Source: Mashable | Category: Marketing and Trustcasting
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How Mint Found Startup Success By Solving Real Problems
Aaron Patzer advises aspiring entrepreneurs to look past the allure of fame and glory and build a business on the foundation of solving the types of real, enduring problems customers face every day.
- October 12th, 2011 | Source: American Express OPEN Forum | Category: Marketing and Trustcasting
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4 Things You Need to Know Before Starting An Advertising Campaign
Before you spend a dime on marketing and advertising, you must first establish your objectives, identify the most efficient vehicles to reach your target market, implement systems for tracking and have a thorough understanding of the metrics that drive your business model.
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