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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

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  • Shaping Business for the Tribe

    The key to owning your market in today’s trust-based economy is to identify, locate, join and lead your tribe. However, in order to sustain growth and continue to evolve, you must allow the tribe to transform your business operations from the inside out.

  • Google Places: All Up In Your Business

    Fast Company reviews the new features available to help companies connect with prospective customers now that Google’s Local Business Center has become Google Places.

  • Off the Shelf: When Marketing Becomes Almighty

    The New York Times reviews The Age of Persuasion: How Marketing Ate Our Culture, which traces the history of advertising – from the invention of the telegraph in 1844 to the Burma-Shave billboards of the 1920s to the democratization of marketing in today’s Information Age – and how it has become so pervasive that it is the single defining element of our modern era.

  • Inside Best Buy’s Customer-Centric Strategy

    Today’s consumers have more choices and more information than ever before, and as a result, today’s marketplace is more competitive than ever. To survive, businesses cannot focus solely on providing a top quality product or service but rather must also ensure that they are delivering viable solutions to the problems their customers face in their day-to-day lives. Harvard Business Review offers a case study illustrating how this approach has helped Best Buy to succeed while competitors like Circuit City have fallen by the wayside.

  • Tim Ferriss: Public Speaking – How I Prepare Every Time

    The author of The 4-Hour Workweek offers helpful, straightforward advice – from drinking two Diet Cokes beforehand to organizing your content around clearly defined, actionable takeaways – that will help you feel more confident in front of any audience.

  • The Four Pillars of Building Instant Trust Online

    Success in converting prospects to customers online first requires overcoming a steep challenge: building trust within mere seconds in the absence of face-to-face interaction. From aesthetics to mechanics to testimonials, every aspect of your website must be shaped to provide reassurance to your visitors that you are someone they want to do business with. Tim Ash offers practical tactics for building trust with customers by focusing on four key areas of the design and functionality of your site: appearance, transaction, endorsement and social proof.

  • 19 Mobile Apps to Put You in Front of More Customers

    With mobile Web use on the rise, it is more important than ever to be in your customers’ pockets – from creating a mobile-friendly version of your website to tapping into mobile ad networks. Small Business Trends reviews 19 tools designed to help keep your business accessible and growing on the mobile Web.

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