- October 5th, 2011 | Source: Entrepreneur | Category: Marketing and Trustcasting
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Insights: Spanx’s Sara Blakely on What’s in a Name
The inventor and founder of the multi-million-dollar undergarment empire talks about how she came up with an unforgettable name for her business.
- October 2nd, 2011 | Source: BNET | Category: Marketing and Trustcasting
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How to Recover a Lost Customer
If you’re looking to win back a former customer, step one is finding out the real reason they left so that you can offer a genuine apology and explain why their experience will be different this time around.
- September 26th, 2011 | Source: Women 2.0 | Category: Marketing and Trustcasting
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Getting Your Start-Up Team to Understand Your Customer
There’s no better way to learn about the nuanced ways in which customers actually use your products than by listening to them on the phone or observing them in person.
- September 14th, 2011 | Source: BNET | Category: Marketing and Trustcasting
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The Race Car Driver’s Guide to Building a Fast-Growing Company
From solving problems to persevering through shifts in the market, there are many valuable lessons entrepreneurs can take away from the track.
- September 12th, 2011 | Source: Fox Small Business Center | Category: Marketing and Trustcasting
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Five Building Blocks for Writing Marketing Copy
While copywriting is part art and part science, all effective marketing messages share these five fundamental elements.
- September 6th, 2011 | Source: American Express OPEN Forum | Category: Marketing and Trustcasting
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Are You Pampering Your Customers Enough?
Perceptions of quality are driven first and foremost by emotional cues, so make sure that you approach each and every point of contact between your offering and your customers as an opportunity to go above and beyond in the delivery of service.
- September 1st, 2011 | Source: Entrepreneur | Category: Marketing and Trustcasting
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Five Steps to Creating a Marketing Plan
To guide the growth of your business, you need a marketing plan that defines your brand’s personality, identifies your target market, outlines your tactical strategy, establishes measurable milestones and is reviewed and adjusted periodically.
- September 1st, 2011 | By The Author | Category: Marketing and Trustcasting
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Death of a Salesman
To grow your business in today’s market, forget everything you thought you knew about sales.
- August 29th, 2011 | Source: Fast Company | Category: Marketing and Trustcasting
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What A Detroit Supper Club Teaches Us About Co-Creativity
In contrast to crowdsourcing, co-creativity focuses on the quality of ideas generated rather than the quantity.
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