- September 14th, 2011 | Source: BNET | Category: Marketing and Trustcasting
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The Race Car Driver’s Guide to Building a Fast-Growing Company
From solving problems to persevering through shifts in the market, there are many valuable lessons entrepreneurs can take away from the track.
- September 12th, 2011 | Source: Fox Small Business Center | Category: Marketing and Trustcasting
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Five Building Blocks for Writing Marketing Copy
While copywriting is part art and part science, all effective marketing messages share these five fundamental elements.
- September 6th, 2011 | Source: American Express OPEN Forum | Category: Marketing and Trustcasting
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Are You Pampering Your Customers Enough?
Perceptions of quality are driven first and foremost by emotional cues, so make sure that you approach each and every point of contact between your offering and your customers as an opportunity to go above and beyond in the delivery of service.
- September 1st, 2011 | Source: Entrepreneur | Category: Marketing and Trustcasting
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Five Steps to Creating a Marketing Plan
To guide the growth of your business, you need a marketing plan that defines your brand’s personality, identifies your target market, outlines your tactical strategy, establishes measurable milestones and is reviewed and adjusted periodically.
- September 1st, 2011 | By The Author | Category: Marketing and Trustcasting
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Death of a Salesman
To grow your business in today’s market, forget everything you thought you knew about sales.
- August 29th, 2011 | Source: Fast Company | Category: Marketing and Trustcasting
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What A Detroit Supper Club Teaches Us About Co-Creativity
In contrast to crowdsourcing, co-creativity focuses on the quality of ideas generated rather than the quantity.
- August 22nd, 2011 | Source: Fast Company | Category: Marketing and Trustcasting
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Facebook is the New Nielsen Family
The Nielsen Company has partnered with Facebook to develop a new service called the Online Campaign Ratings system, which is designed to measure brand advertising online by identifying which demographics are viewing each ad.
- August 18th, 2011 | Source: Bnet | Category: Marketing and Trustcasting
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Three Rocks for Your Slingshot When You’re Up Against Goliath
To take down the bigger competitors in your market, remind your prospect what it’s like to be a relatively minor customer for a giant company, point out common myths about the industry and make the decision simple.
- August 16th, 2011 | Source: The Washington Post | Category: Marketing and Trustcasting
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Businesses Find They Can’t Grow Without Branding
In an era of changing business models and social media-magnified customer feedback, companies must pay careful attention to branding – and rebranding, when necessary.
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