Google+ has finally opened its doors to businesses and brands, with pages that allow companies to share photos, videos and links, conduct Hangouts, follow users who have chosen to follow your page and more.
According to data from AddThis, the peak time for sharing is 9:30 a.m., the peak day is Wednesday, and the most common mode of sharing remains copying and pasting URLs directly into emails, IMs and social sites.
Did you know that 60 percent of social media users create reviews of products or services? Would you believe that the number of mobile Internet users is up 47 percent since just last year? The latest report from Nielsen reveals the importance of connecting with customers on social and mobile platforms.
While many people think of LinkedIn as a good resource for networking or job hunting, it’s also a great vehicle for generating new leads for your business.
According to a recent study conducted by Bit.ly, the amount of traffic generated by links shared on Facebook and Twitter decreases dramatically once three hours elapses since their original posting.
Maintaining a presence on every major social media platform is neither feasible nor advisable for many companies. Instead, you should evaluate the strengths and weaknesses of each option to determine which are the best fit for your audience and your business growth objectives.
Can social media replace your website? Do you really need to spend hours a day on Twitter? Can you measure your ROI on your social media efforts? Forbes separates fact from fiction.