In the absence of the communication barriers that once existed between corporations and customers, trust has re-emerged as the fundamental currency that must be the singular pursuit of all marketers.
Personality in marketing and social media is everything. Meet Eliza Metz, who has built a knitting empire from just being herself.
Starbucks and Dunkin Donuts have built powerful brands that command billions in sales annually. But how well have they translated this success online?
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