Between every generation there exists a cultural gap. However, the rift that divides those ingrained in today’s digital lifestyle and those who remain disconnected is much greater. Therefore, successful marketing begins with being one with Web culture and having a fundamental understanding of the unique aspects that define the Information Generation.
The founder of TWiT is taking on the Goliaths of mainstream media with a lean, mean cutting-edge netcasting network that is redefining the relationship between audiences and advertisers.
In an era when technology has made it possible to do business anywhere and at any time, shedding your physical office and its outmoded systems can make the difference between sinking and swimming in today’s economy.
If you’re looking for a way to boost revenue from your online store, research has shown that live chat is an effective channel for reaching both new and existing customers, saving you time and money on sales and support while increasing customer satisfaction.
Copyblogger reveals why even the most brilliantly designed website will fail in the absence of a sound marketing strategy: a beautiful interface simply can’t compensate for lack of clarity in who you want to reach and what you want to say.
Attorney Mark Grossman of the Grossman Law Group offers a rundown of the fundamental legal concerns that you should address proactively when developing your website in order to safeguard against costly legal issues once the site launches.
Copyblogger explains how cornerstone pages – those which aggregate related articles into a single post – enable you to make the most of your timeless foundational content while simultaneously helping you attract links, draw traffic and boost readership.
Anyone can offer free wi-fi; however, leave it to Starbucks to completely reinvent the in-store browsing experience. Beginning this fall, the Starbucks Digital Network will give customers access to free exclusive and premium content from providers such as the New York Times, Apple, Rodale, Zagat and even Nickelodeon.
In today’s technology-driven market, the costs of starting a new business are significantly less than they were even just a decade ago. The Wall Street Journal shares the inspirational stories of three industrious entrepreneurs who launched their companies with as little as $40 in seed capital.