It’s a myth that no one reads copy. The truth is, no one reads long, boring, disorganized copy.
The yards gained and lost in the process of growing your business are measured in trust.
Tom Shannon, who turned a dying bowling alley into a nationwide chain with $60 million in annual revenues, offers advice for aspiring entrepreneurs: look for opportunities in unexpected industries, sell an experience rather than just a product and always be mindful of costs and profitability.
As commonplace as sending an e-mail has become, it’s easy to forget how the quality of your writing can impact your perception in the eyes of your colleagues and clients. Here are 14 tips you should keep in mind every time you sit down at your keyboard.
According to data from the U.S. Department of Commerce, the digital divide within the nation persists, with as many as one in 10 Americans still lacking access to Internet connections that are fast enough to perform common tasks such as viewing photos, watching videos or using simple video conferencing services.