Don’t let uncertainty or indecision steer your business growth ship into the ground.
A study of more than 1,000 online advertising campaigns shows that ads placed on long-tail sites – those that reach less than 1.5 percent of the Internet population – have a 24 percent higher click-through rate than those placed on larger Web properties.
Setting up your Google Places profile is a simple but important step in improving your visibility in local search results.
When it comes to customers, more isn’t necessarily better. It’s important to have the right metrics in place to determine when a customer has become detrimental to your business, either because they require a disproportionate amount of time and resources or because they’re undermining the morale of your employees.
Feeling jealous of your friends and colleagues who are in Austin this week? Here’s how to feel more like part of the crowd, even if you can’t actually be in the crowd.