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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

Featured Articles

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  • Eight Steps to Conquering Local Media

    No matter the size of your business or the scope of your target market, never underestimate the power of local press to build trust and boost visibility.

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  • BP: A Textbook Example Of How Not To Handle PR

    During the PR crisis that ensued after the Deepwater Horizon explosion, BP failed to communicate three key messages that could have saved their reputation: that they were accountable for the disaster, that they were deeply concerned about the harm it had caused and that they had a plan for what to do.

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  • Why Is So Much Marketing the Same?

    Navigating the challenges of the social media fishbowl, heightened cultural sensitivity and a rocky economy is causing many companies to err on the side of the conservative (and thus the easily forgettable) when it comes to how their brand is portrayed in marketing.

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  • What Top Marketers Are Focused on Next

    The key objectives of marketing – creating brand differentiation, engaging customers and selling more profitably – haven’t changed. However, in order to meet these goals, today’s marketers must shift from talking to listening and be more strategic in targeting groups defined by specific interests and buying patterns rather than traditional demographics.

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  • Why Offline Marketing Still Matters

    While online marketing is invaluable for its ability to open the doors and the lines of communication to individuals in your target market, nothing can solidify and advance your relationship with a prospect like an offline connection, whether it’s made via a hand-written note, a physical product or a face-to-face meeting.

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