Fame Foundry Archives - A Charlotte Website Design and Marketing Firm
Featured Articles
- April 2nd, 2011 | By The Author | Category: Marketing and Trustcasting
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Taming the Word of Mouth Monster
You can’t control what your customers are saying about you, but you can certainly tip the scales in your favor.
- April 2nd, 2011 | By The Architect | Category: Marketing and Trustcasting
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The Five Types of Brand Evangelists
Understanding what motivates your evangelists is the key to empowering them to be your sales and marketing force.
- April 2nd, 2011 | By JoAnne Laffey Heckman | Category: Public Relations and Social Media
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Eight Steps to Conquering Local Media
No matter the size of your business or the scope of your target market, never underestimate the power of local press to build trust and boost visibility.
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Font of Knowledge: Futura’s Great Moments in Pop Culture
Futura may never eclipse Helvetica in its ubiquity, but it remains a go-to choice for logos, title sequences, credits and movie posters.
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The Rise of the “Second Internet” and What It Means
The top players in the age of the “Second Internet” – including Facebook, Zynga, Twitter, The Huffington Post and Quora – are succeeding where their predecessors are failing because the element of social engagement is built into their DNA.
- April 27th, 2011 | Source: NPR | Category: Public Relations and Social Media
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BP: A Textbook Example Of How Not To Handle PR
During the PR crisis that ensued after the Deepwater Horizon explosion, BP failed to communicate three key messages that could have saved their reputation: that they were accountable for the disaster, that they were deeply concerned about the harm it had caused and that they had a plan for what to do.
- April 26th, 2011 | Source: Entrepreneur | Category: Efficiency and Productivity
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Does Your Business Really Need a Retail Store?
From rent to build-out to foot traffic, it’s important to weigh all the costs and considerations carefully before taking the plunge to open a brick-and-mortar shop that might sink your growing retail business.
- April 25th, 2011 | Source: The New York Times | Category: Marketing and Trustcasting
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Why Is So Much Marketing the Same?
Navigating the challenges of the social media fishbowl, heightened cultural sensitivity and a rocky economy is causing many companies to err on the side of the conservative (and thus the easily forgettable) when it comes to how their brand is portrayed in marketing.
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AP Stylebook Finally Changes “e-mail” to “email”
As our language continues to evolve to keep pace with technology, the AP Stylebook has replaced “e-mail” with “email” as the standard accepted use of the term.
- April 21st, 2011 | Source: Business News Daily | Category: Trends
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What Top Marketers Are Focused on Next
The key objectives of marketing – creating brand differentiation, engaging customers and selling more profitably – haven’t changed. However, in order to meet these goals, today’s marketers must shift from talking to listening and be more strategic in targeting groups defined by specific interests and buying patterns rather than traditional demographics.
- April 20th, 2011 | Source: American Express OPEN Forum | Category: Marketing and Trustcasting
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Why Offline Marketing Still Matters
While online marketing is invaluable for its ability to open the doors and the lines of communication to individuals in your target market, nothing can solidify and advance your relationship with a prospect like an offline connection, whether it’s made via a hand-written note, a physical product or a face-to-face meeting.
- April 19th, 2011 | Source: The Wall Street Journal | Category: Public Relations and Social Media
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Twitter Founder Wants to Make Service More Mainstream
As Jack Dorsey returns to the company he founded, his first priority is to make Twitter more useful to the average person by catering to those who use the service as a tool to consume rather than to distribute content.
- April 18th, 2011 | Source: SEOMoz | Category: Traffic Building
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Traffic Source Diversity is Essential for Successful SEO
Finding opportunities to cultivate organic traffic from a wide variety of sources is a wise SEO practice for many reasons, not the least of which is that search engines reward sites that naturally attract traffic from around the Web via links and sharing of good quality content.
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