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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

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  • Apple Has More Online Shoppers Than Walmart

    Thanks to the popularity of its iTunes Store, Apple outpaced Walmart for website traffic in November 2011, making it the only retailer other than Amazon and eBay to land in the top 15 most-visited sites in the U.S.

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  • Google Search Plus Is Shaking Things Up a Bit

    Google has introduced new search functionality that highlights information from social media sites, and there’s very strong evidence to suggest that being active on Google+ will benefit your standing when it comes to showing up in Search Plus results.

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  • Super Bowl to be Streamed Online for First Time

    NBC’s broadcasts of wild card Saturday, the Pro Bowl and the Super Bowl will all be available on the league’s and the network’s websites as well as through Verizon’s NFL mobile app.

    “We don’t want to limit ourselves to people not in front of the TV,” said Rick Cordella, vice president and general manager for NBC Sports Digital Media.

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  • How to Measure the Effects of a Social Marketing Strategy

    Blendtec’s “Will It Blend?” videos have racked up 181 million views, winning the company 440,000 YouTube subscribers and 85,000 Facebook “likes.”

    But how does all this social buzz translate into sales? The company uses Google Analytics to gauge social referrals and tracks coupon codes to measure social conversion rates.

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  • How to Survive a Price War

    Before slashing your prices in response to a competitor, first figure out what their reasoning was and whether your customers are aware of it, then consider if it’s possible to segment your customers so you lower prices only for those who are likely to be attracted to your competitors.

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