Personality is the differentiator between a website that just gets the job done and one that customers remember, share and return to time after time.
Tired of all those pesky customers and the rigors of innovation? Here’s a step-by-step guide to ensuring that your business goes down in a truly spectacular blaze of glory.
When opportunity tweets, tweet back. That’s how young entrepreneurs Stacey and Scott Ferreira found themselves in face-to-face at a networking event with Sir Richard Branson, whose company ultimately provided nearly $1 million in funding for their online password storage portal.
A brand’s responsiveness is highly important to consumers, with more than 4 in 5 saying they would like to engage with brands through mobile or social channels if there were a payoff. But the survey by Empathica also found that while consumers are using mobile devices to try to communicate, they believe brands are not listening or are unresponsive to the feedback they receive
When determining how best to allocate your online marketing dollars, it’s critical to calculate the life time value (LTV) of a single customer in order to ensure that you are not spending more to acquire new customers than they are worth to your business.
So you think you’ve got a great idea for a mobile app? The first decision you’ll need to make is whether to develop a native app, which must be downloaded and installed on the user’s device, or a mobile web app, which can be accessed on any device or platform via the device’s web browser. The right strategy depends on your business objectives, target audience and technical requirements.
Not getting paid as quickly as you’d like? Maybe the problem isn’t your customers; maybe it’s your invoices.