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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

Featured Articles

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  • Consumers Want to Engage with Retail Brands via Mobile

    A brand’s responsiveness is highly important to consumers, with more than 4 in 5 saying they would like to engage with brands through mobile or social channels if there were a payoff. But the survey by Empathica also found that while consumers are using mobile devices to try to communicate, they believe brands are not listening or are unresponsive to the feedback they receive

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  • Online Marketing: How Much to Spend

    When determining how best to allocate your online marketing dollars, it’s critical to calculate the life time value (LTV) of a single customer in order to ensure that you are not spending more to acquire new customers than they are worth to your business.

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  • Native App vs. Mobile Web App: A Quick Comparison

    So you think you’ve got a great idea for a mobile app? The first decision you’ll need to make is whether to develop a native app, which must be downloaded and installed on the user’s device, or a mobile web app, which can be accessed on any device or platform via the device’s web browser. The right strategy depends on your business objectives, target audience and technical requirements.

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  • What the Death of Tabs Means for the Future of Facebook

    Now that Facebook has eliminated the option for brands to set a default landing page, you can no longer count on winning attention through flashy design. Instead, you must focus on creating engaging content and sparking meaningful conversations within your Timeline.

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