In today’s marketplace, you must either adapt your website to the changing browsing preferences of your increasingly mobile customer base or resign yourself to being left in their digital dust.
If the word “presentation” conjures thoughts of droning speeches and dreadful slideshows, you’re doing it wrong – and worse yet, wasting valuable opportunities to engage, convince and convert new customers.
According to a study by Distimo, Facebook’s iPhone app was no longer the most popular mobile social networking app in many Asian countries and elsewhere from July 2011 to June 2012 based on downloads. In addition, in July 2012, Instagram had more downloads than Facebook, and apps like Twitter, Skype and Whatsapp were also popular.
In an industry known for its slash-and-burn mentality, 37signals founder and CEO Jason Fried is an advocate for a different mode of business growth: slow, careful and methodical – not getting bigger just for the sake of getting bigger.
Just in case you’re not fully convinced that the tablet era is here to stay, Tim Cook announced during Wednesday’s iPhone 5 event that Apple has sold “more iPads than any PC manufacturer sold of their entire PC line.”
Driven by remote and NFC-enabled in-store purchases, mobile payments will account for 30 percent of all online retail transactions by 2017, with sales of physical goods accounting for more than half of mobile purchases.
The difference between winners and losers in retail today increasingly comes down to one factor – tech savvy – with the most successful companies using sophisticated analytics to track sales, streamline their supply chain and target customers more effectively.