Good design may be hard to quantify, but its power to build trust, create desire and motivate action is indisputable.
Of course it’s important to optimize your website to maximize its visibility in organic search. But you should never employ tactics to bring new visitors to your site at the expense of providing them with a great experience once they arrive.
In your efforts to keep pace with the ever-changing trends and technologies of today’s marketing, don’t lose sight of these tried-and-true tactics that are proven winners when it comes to capturing and converting new customers.
80% of major retailers will send email marketing messages to consumers on Thanksgiving Day this year, making it the third busiest day for email behind Black Friday – the day after Thanksgiving – and Cyber Monday – the first Monday after the holiday.
Red Bull has gone further than almost any other brand in demolishing the line between the company’s “primary” business – making energy drinks – and the corollary business of creating content and experiences for the people that it considers its target.
Despite the attention that mobile payments get, the real opportunity for mobile commerce right now still lies in apps and sites.