From smartphones to tablets to laptops and desktops, your customers move seamlessly from one device to another in the course of any given day. Can your website keep up?
E-commerce is big business, but not all e-commerce websites are created equal. Make sure yours has what it takes to keep your cash registers ringing.
Stores like Target and Best Buy have offered price-matching programs to combat “showrooming” – when consumers browse in-store but buy online – but some of their policies are so convoluted that they risk making customers angry rather than satisfied.
Trying to wring payments out of Android and iOS users is a difficult undertaking. On the other hand, advertisers are much more willing to pay developers than users are. Just like developers, advertisers need to market their product.
Bad SEO tactics, such as keyword stuffing and spammy backlinks, can actually do more harm than good. Instead focus on creating high quality content that people enjoy and share, and let your ranking improve organically.