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Fame Foundry Archives - A Charlotte Website Design and Marketing Firm

Featured Articles

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  • Best of the Web 2012

    As the year draws to a close, we shine a spotlight on those who make the time we spend online more elegant, more fun and more productive through website design that sets new standards for creativity and innovation.

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  • Pantone Reveals the Color of the Year for 2013: Emerald

    According to the experts at Pantone, the 2012 Color of the Year, Tangerine Tango, a spirited, reddish orange, provided the energy boost we needed to recharge and move forward, while their 2013 pick, Emerald, enhances our sense of well-being further by inspiring insight as well as promoting balance and harmony.

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  • Why Daily Deals Aren’t the Future of E-Commerce

    Daily-deal and social-coupon companies such as LivingSocial and Groupon were once tech-investor darlings, but the industry has collapsed in recent months.

    With hindsight, it’s clear that the deals companies didn’t offer sustainable benefits to local companies, and with minimal entry barriers, it was hard for any one company to stake out a dominant position.

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  • 6 Reasons Sales Campaigns Fail

    Sales campaigns often fail because the seller missed a critical step.

    The Internet can provide almost all the basic information you need about prospective clients, so take the time to learn that information before approaching the prospect. It’s also important to reach out and meet clients’ needs instead of simply trying to close a deal.

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  • Cyber Monday Rose 16.4 Percent

    Online commerce on Cyber Monday was up 16.4% year-over-year to $1.47 billion, according to comScore.

    The Monday after Thanksgiving shopping day is growing in importance, and though it may be only pulling forward sales that might have come later, “the bottom line is it’s a huge number. There are lots of superlatives for the day,” says Andrew Lipsman, comScore’s vice president of industry analysis.

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