Will this be the year that your company launches its own app? Perhaps not – and perhaps that’s a good thing. Find out what the divergence of mobile devices, the rise of HTML5 and the app-ification of the user experience mean for the growth of your business in 2013.
While cars are a part of the cultural fabric of America, it’s no easy task selling one, whether it’s in person, online or through a commercial. Next to real estate, it’s one of the most expensive purchases regular people make, so the message has to be delivered just so.
Address the challenges of long-distance management by developing a strategic plan, delegating responsibility and finding someone to manage human resources.
U.S. consumers will spend $37.44 billion on purchases made using their smartphones and tablets in 2013, compared with $23.72 billion in 2012. The uptick will be driven, in part, by a 24 percent increase in the total number of mobile shoppers, who will account for 62 percent of all digital shoppers by the end of the year.
If you are interested in using content curation as part of your marketing mix, you should carefully select content and ensure your efforts support your brand. Be careful not to let your enthusiasm for sharing unique, quirky or anecdotal content result in sending mixed messages to your target audience.
With an annual spending power of $2.4 trillion that has marketers rubbing their hands with glee and a daily media time of 2.7 hours spent on their mobile phone, ignoring mobile moms, the most influential consumer segment, and the so-called power in the pocket is a bit like trying not to notice the elephant in the room.
The very label “consumer” is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns. Yet this label frames market research, with an emphasis on sales and usage, in other words, the bottom line, market share or ROI. The ultimate goal is profitability, not helping people better themselves.