The key to yielding greater performance from your website lies not in doing more but in doing less.
Aim for the heart, and punch them right in the gut.
The longer you write for the same brand or client, the deeper you can fall into a creative rut. Great writing requires an unrelenting pursuit of fresh voices and new perspectives.
In an unconventional talk at Y Combinator’s annual start-up school, the Twitter cofounder and Square CEO revealed his longstanding experiment of keeping track of all the things he likes to do and wants to prevent himself from doing daily. “It’s been fundamental in allowing us to move fast, continue to innovate and keep pushing boundaries,” he said of implementing this do and don’t strategy in the management structure at Square.
For designers and developers, sometimes, in the attempt to apply the latest and greatest technologies to a new website, it can be easy to forget the implications some of these techniques will have on a site’s search rankings.
Type style, texture and tone, general appearance and layout play a great part in whether users take an interest in your website. Type can also play a role in enhancing your brand’s image, reinforcing the emotional weight, aesthetic or exclusivity of your products.
Designer Vaclav Krejci shows how Apple’s designers might have used Word to make the iPhone hardware image used in advertisements. They didn’t, of course, but the whole fun of videos like this is proving that something can be done.
Vintage and Retro Designs are definitely not a thing of the past. The bold colors and quirky color combinations, along with striking geometric lines and patterns, make these design styles really stand out in a modern world cluttered with flat design.