Consumer trust is moving from big brands to new innovative companies, but Google still seems to prefer established websites. Should Google change the way it values authority, or is the change in public opinion already taking its effect on SEO?
Today’s food marketer are facing a huge challenge: never before have these brands been so heavily researched and scrutinized; yet, the reality for today’s parent is being crunched for time, facing picky eaters and needing to get dinner on the table. This is where brands like Coca-Cola are finding a marketing sweet-spot by giving Millennial parents a “less bad” option that helps them cut nutritional corners while still feeling okay about their decision.
That’s right, children of the ’90s, the Dannon Oikos ad in this year’s Super Bowl will feature not only brand ambassador John Stamos but also his former sitcom housemates, Bob Saget and Dave Coulier.
Whilst it’s possible that a genuinely revolutionary concept will be popularized, it’s far more likely that 2014 will be a year of small incremental gains, inspired by, or in response to, steady technological development.