Machine learning may sound like science fiction, but in fact, it’s the new reality that’s redefining marketing and e-commerce.
It’s the end of an era: Abercrombie & Fitch is doing away with logos. After several disappointing quarters, Abercrombie is trying to lure back customers by offering more fashionable assortments for the fall 2014 season, including floral dresses and printed T-shirts with no sign of the classic “Abercrombie & Fitch” logos.
“When you’re the underdog, your only option is to make waves if you want to succeed.”
It appears that the tablet market is segmenting, as we are starting to see tablets being built for kids, tablets being built just to consume content and media, tablets that can replace PCs and tablets being specifically built for hardcore gamers.
Nike has created a full-sized basketball court with motion-tracking and reactive LED visualization technology built into the floor to help American star Kobe Bryant teach his moves to young players in Shanghai.
Starbucks is trying to solve one of the most bedeviling challenges for any business that grows as large it has: How can they use design to make every store feel not like a mass-produced product out of Seattle, but rather a bespoke, local coffee shop? And do it within a language that still lets you know where you are?
Fashion guru Ralph Lauren has sought to morph fashionable sportswear into wearable technology with the launch of the Polo Tech smart shirt, which was worn by some ball boys at the 2014 U.S. Open tennis tournament. The compression garment comes with technology from a Canadian firm, OMsignal, that feeds detailed information about a wearer’s heart rate, breathing, activity and so on directly to a smartphone or tablet.
Gatorade’s new series of eight hidden-camera style videos are anchored by Rob Belushi, who plays the deadpan store clerk doing the denying, explaining to customers that they have to “sweat it to get it” (the campaign’s tagline) and “burn some to earn some.”