As Apple discovered with its recent U2 album giveaway, not every surprise is a welcome one. Here’s how to ensure that your efforts to wow your customers with unexpected value will leave them wanting more.
The mad scientists at Oreo are laughing maniacally as they cook up adorable little monsters – called “nomsters” – in a tiny, spooky little lab for Halloween.
Having technical chops as a C-level leader affords both you and your company many advantages over CEOs with a business-only background. Pairing tech savvy with exceptional vision and key leadership traits creates the perfect skillset to lead a tech-driven company – and even other companies that may not be considered tech-driven.
Innovative technology from a team of Australian scientists, which is nearing the commercialisation stage, could power personal devices and change the way electronics are charged.
The case for not competing against the best and brightest entrepreneurs in the trendiest industries.