Fame Foundry - A Charlotte Website Design and Marketing Firm
April 2014
- April 1st, 2014 | By Jeremy Girard | Category: Website Design and Development
Mythbusters: Website Edition
Are these myths and misconceptions of website design undermining the quality of the user experience on your site?
- April 1st, 2014 | By Jeremy Girard | Category: Marketing and Trustcasting
The Who, What, When, Why and How of Successful Email Marketing, Part II
Nailing these fundamentals will make the difference between a campaign that captivates and motivates versus one that is ignored and condemned to the trash folder.
- April 1st, 2014 | By Carey Arvin | Category: Marketing and Trustcasting
TOMS Roasting Co. vs. Vogue’s Kimye Cover: A Cautionary Tale in Brand Evolution
Three commandments for disaster-proofing your next big idea.
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- April 23rd, 2014 | Source: AdWeek | Category: Public Relations and Social Media
The 10 Best Brand Channels on YouTube
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard, which ranks the highest performing channels based on factors such as watch time, repeat viewers, likes and shares to gauge which brands have the most active fan bases.
- April 22nd, 2014 | Source: Copyblogger | Category: Marketing and Trustcasting
Your Audience Doesn’t Know What it Wants
The reason people visit your site is because they think that you have answers. Or at least a path to get them closer to the answers.
- April 21st, 2014 | Source: Six Revisions | Category: Website Design and Development
Why Website Speed is Important
Slow sites have usability and SEO issues because users hate waiting for web pages to load, and Google uses site speed as a factor in its search rankings.
- April 18th, 2014 | Source: Runner's World | Category: Off-beat
Dear World: Boston Marathon
Photographer Robert X. Fogarty’s latest project in his “Dear World” message-on-skin portrait series focuses on survivors of the Boston Marathon bombings.
- April 17th, 2014 | Source: Social Media Examiner | Category: Public Relations and Social Media
6 Ways User-Generated Content Can Double Your ROI
Medtronic Diabetes’ Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program. Read on to discover how to apply their best practices to get the most out of user-generated content for your brand.
- April 16th, 2014 | Source: Marketing Profs | Category: Trends
The 25 Most Powerful Corporate Brands
The Coca-Cola Company is the most powerful global corporate brand, according to a recent survey from CoreBrand, which polled 10,000 business professionals on their impressions of top brands based on two criteria: familiarity (how well is the brand known?) and favorability (does the brand have a positive reputation, well-regarded management and good investment potential?).
- April 14th, 2014 | Source: SitePoint | Category: Website Design and Development
How Many of Your Users Need Accessible Websites?
The Web Content Accessibility Guidelines (WCAG) came into existence in order to provide equal access and equal opportunity to people with disabilities. These statistics from the World Health Organization (WHO)help to illustrate the importance of creating content for those using assistive technology, including blind as well as hearing impaired people.
- April 11th, 2014 | Source: 60 Second Marketer | Category: Marketing and Trustcasting
Do TV Ads Still Matter? New Data Provides the Answer
And here we thought it was all about the Internet. But in fact, TV reaches 88% of American adults, whereas the Internet still only reaches 73%. And even with the millennial obsession with streaming, 85% of video viewing is live television.
- April 10th, 2014 | Source: Social Media Explorer | Category: Public Relations and Social Media
Selfies Suck!
Social media has represented one of the all-time greatest power grabs ever by the individual. We (The Crowd) control the message. But the selfie is the antithesis of that. It spits in the face of the power of the collective voice and turns everything into a world of ME, ME, ME.
- April 8th, 2014 | Source: Social Media Today | Category: Website Design and Development
24 Things to Consider When Designing and Developing a Website
From functionality and appearance to navigation and coding integrity, a lot goes into creating an eye-catching, user-friendly website.
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