We are the digital agency
crafting brand experiences
for the modern audience.
We are Fame Foundry.

See our work. Read the Fame Foundry magazine.

We love our clients.

Fame Foundry seeks out bold brands that wish to engage their public in sincere, evocative ways.

WorkWeb DesignSportsEvents

Platforms for racing in the 21st century.

Fame Foundry puts the racing experience in front of millions of fans, steering motorsports to the modern age.

“Fame Foundry created something never seen before, allowing members to interact in new ways and providing them a central location to call their own. It also provides more value to our sponsors than we have ever had before.”

—Ryan Newman

Technology on the track.

Providing more than just web software, our management systems enhance and reinforce a variety of services by different racing organizations which work to evolve the speed, efficiency, and safety measures, aiding their process from lab to checkered flag.

WorkWeb DesignRetail

Setting the pace across 44 states.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

The sole of superior choice.

With over 1100 locations, thousands of products, and millions of transactions, Shoe Show creates a substantial retail footprint in shoe sales.

WorkWeb DesignRetail

The contemporary online pharmacy.

Medichest sets a new standard, bringing the boutique experience to the drug store.

Integrated & Automated Marketing System

All the extensive opportunities for public engagement are made easily definable and effortlessly automated.

Scheduled promotions, sales, and campaigns, all precisely targeted for specific demographics within the whole of the Medichest audience.

WorkWeb DesignSocial

Home Design & Decor Magazine offers readers superior content on designer home trends on any device.

  • By selectively curating the very best from their individual markets, each localized catalog comes to exhibit the trending, pertinent visual flavors specific to each region.

  • Beside the swaths of inspirational home photography spreads, Home Design & Decor provides exhaustive articles and advice by proven professionals in home design.

  • The art of home ingenuity always dances between the timeless and the experimental. The very best in these intersecting principles offer consistent sources of modern innovation.

WorkWeb DesignSocial

  • Post a need on behalf of yourself, a family member or your community group, whether you need volunteers or funds to support your cause.

  • Search by location, expertise and date, and connect with people in your very own community who need your time and talents.

  • Start your own Neighborhood or Group Page and create a virtual hub where you can connect and converse about the things that matter most to you.

775 Boost email open rates by 152 percent

Use your customers’ behavior to your advantage.

557 What can you learn about marketing from a 15-year-old girl?

You would do well to follow the lead of young Madison Robinson, who grossed more than $1 million from her Fish Flops shoe line before she even entered high school.

June 2021
Noted By Joe Bauldoff

The Making and Maintenance of our Open Source Infrastructure

In this video, Nadia Eghbal, author of “Working in Public”, discusses the potential of open source developer communities, and looks for ways to reframe the significance of software stewardship in light of how the march of time constantly and inevitably works to pull these valuable resources back into entropy and obsolescence. Presented by the Long Now Foundation.
Watch on YouTube

774 Feelings are viral

Feelings are the key to fueling likes, comments and shares.

May 2011
By The Author

8 Business Growth Goals You Can Conquer with Great Content

Whether you call it a blog, a magazine, a resource library or a newsletter, your content is the one weapon in your arsenal that can help you overcome nearly every challenge of growing a company in today's marketplace.
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8 Business Growth Goals You Can Conquer with Great Content


Content, content, content

Let’s be honest: creating great content on a regular basis can be a real drag.

After all, you didn't get into this business to be a writer any more than to be a salesperson, an accountant or a lawyer. However, just as you can't neglect to fill your sales pipeline or pay your bills or protect your company’s assets, you can't ignore your content.

Why is content so important? Because it's the fuel that propels your business growth engine. Whether you call it a blog, a magazine, a resource library or a newsletter, your content is the one weapon in your arsenal that can help you conquer nearly every challenge of growing a company in today's marketplace:

1. Increasing visibility and driving traffic


You can’t win a customer that can’t find you. And more often than not, today’s customer is looking for you online, which is why it’s critical to optimize your organic search ranking.

People tend to think of SEO as if it's some occult form of black magic. While the practice of SEO is certainly complex, the one thing you must remember is that even though search engines are driven by intricate algorithms, all of those metrics and calculations are founded in delivering high-quality, relevant results that will be the most useful to real people.

Real people value good content. As a result, so do Google, Bing and Yahoo.

There’s no more rock-solid SEO strategy than publishing great original content on a regular basis. As you develop valuable, (legitimately) keyword-rich content that becomes popular through page views and inbound links, your level of perceived authority on that subject will increase in the eyes of the search engines, which in turn will boost your ranking in searches that pertain to your core offering. And the higher you climb in the rankings, the more potential customers will be able to find you.

2. Attracting more targeted traffic


If all you want is to send your site visit stats through the roof, there are plenty of attention-grabbing stunts you can pull to draw sheer numbers.

But numbers don't necessarily equate to dollars. For your business to grow, you need to consistently attract the types of people to your site whose needs and interests are the most closely aligned with the products or services you have to offer.

This is where your content steps up to the plate. When you publish unique, insightful information that appeals to your tribe, you'll attract visitors that will become your fans, spread the word about you, bring their friends and, ultimately, turn into customers.

3. Building trust and converting customers


Bringing visitors to your site is just the first step. Your job isn’t done until you convince them to entrust their hard-earned dollars to you.

The task of building trust with a prospect when you're standing in front of them is a relatively straightforward proposition.

However, you don't always have the luxury of a face-to-face encounter to make a first impression. Instead, more often than not, you're relegated to building trust through a computer screen. And thanks to all the Internet con artists and shysters out there, the burden of proof you must overcome to establish your trustworthiness is a large one.

So what options do you have? You can always sing your own praises in the most flattering and superlative fashion. Of course, that doesn't hold much sway in the absence of solid evidence to support your claims.

Don’t just cross your fingers and hope that your customers will buy into your sales pitch. Instead, let your content make the case for you.

Your content is the proving ground for your expertise. If you’re a big phony and you don’t know what you’re talking about, it will become obvious pretty quickly. But if you have something of genuine value to offer, and you give it away willingly upfront before you ask anyone to spend a dime, that’s where real online trust-building begins.

4. Differentiating your company from your competitors


Your company doesn’t exist in a vacuum. There are plenty of other people who do what you do and sell what you sell. For your business to grow, you must be able to make a compelling case for why people should buy from you rather than the other guys.

This is a challenge that dates back to the genesis of marketing, but in the Age of Information, it’s one that great content can go along way toward helping you overcome.

Make no mistake: your content is not your sales pitch. But if you can provide truly useful information that your customers can’t find elsewhere, you’re making an implicit case for the benefits of doing business with you.

For example, let’s say you’re a general contractor, and you’ve created a comprehensive online resource library for homeowners that covers all things home improvement-related: the latest renovation trends, how-tos for simple DIY projects, advice on upgrades that deliver the best ROI, etc.

This is the type of information that your potential clients will truly value. And by demonstrating your authority, you’ll prove that what you have to offer is much more than just a common commodity, which will even help you fend off lower-priced competitors. Your customers won’t care as much about saving a few dollars if they feel more confident knowing their project is in the hands of a trustworthy expert.

5. Generating word-of-mouth marketing


You live in the world of your products and services. You eat, breathe and sleep your business. Talking about what you do is second nature to you.

The same does not hold true for your customers. They don't go through life looking for opportunities to be your walking, talking billboard.

However, great content has the power to get people talking. Everyone loves information that gives them ways to save time and money, makes life easier or gets their creative ideas flowing.

And in the culture of the Web, we're all hard-wired to be like-button-pushers and retweeters. So when you give your customers good stuff that sparks their interest, they’ll be instinctively inclined to share it with others, and your name will travel far and wide right along with the content you’ve created as it passes through their networks and their friends' networks, too.

6. Expanding your customer base


The interminable task of business growth is identifying sources of new potential customers and finding ways to get in front of them. This quest is what's kept the purveyors of mailing lists in business for decades.

But in today's Web marketing universe, you don't have to shell out thousands of dollars to gain exposure to new customers. Communities exist everywhere around the Web, and your content is your foot in the door.

All you have to do is identify those whose tribes’ interests align with your products or services, and offer to provide content for their websites. In exchange for giving away your valuable expertise, you'll have the opportunity to take the stage in front of a brand new audience of potential customers, who will be more receptive to what you have to say due to the cache of trust conveyed to you by the established leader of that tribe.

If you’re an event planner, for example, you could approach the owner of a popular local blog targeted to moms and offer to write an article on a timely topic of interest, such as “10 Trendy Summer Birthday Party Themes.”

Without ever having to make a direct pitch for your services, you’ll suddenly have a new tribe of potential customers who know who you are, and if you’ve done a good job, will likely be inclined to click through to your website to see what other ideas and information you have to offer. In terms of exposure to your target demographic, your content-driven approach will deliver a greater ROI than traditional advertising ever could.

7. Building community and keeping customers engaged


You wouldn’t hand a customer a brochure and expect them to wake up every day excited to read it over and over again.

The same holds true for your website. You can’t expect to build community around a vanilla site that’s all about you and your product or service offering. No matter how beautifully crafted it might be, there's nothing to keep people coming back. They'll get the basic information they need, and they'll move on.

Great content is the key to transforming your company’s website into the hub of a thriving online community. People don’t want to interact with brands; they want to interact with other people. Content puts a human face on your company and makes your brand approachable. It’s the common ground between your company and your customers.

And not only is your content the spark that ignites conversation, but it's also the fuel on the fire that keeps it going. When you recognize and respond to those who comment on and share your posts, you make them feel like they’re part of something meaningful and give them added motivation to invite others to join the party.

8. Driving innovation


One of the best fringe benefits of the task of researching and writing top-quality content is that it forces you to keep up with what’s going on in your industry.

When you’re trying to build your business, it’s easy to get tunnel vision. You get so deeply immersed in the day-to-day nuts and bolts that you don’t make time for the big-picture thinking that’s required to reach the next level.

Creating content requires you to be a perpetual student of what you do; to be constantly reading and exploring so that you have fresh, exciting ideas to share with your readers.

This, in turn, makes you a sharper, more confident, more agile businessperson. Rather than doing things as they’ve always been done, you’ll be on top of the trends and ahead of the curve, with an overabundance of inspiration for what to try next.

What you put in is what you get out

Just like anything else, what you put into your content it is exactly what you'll get out of it.

If you want your content to help you meet your business growth goals, it has to be the real deal. It has to be meaningful. It has to be unique. It has to be too valuable to ignore. It has to address real problems and issues that are relevant to your customers. It has to offer practical solutions and insightful tips that are so good they’ll eagerly await your next post and gladly pass along your links to others.

Creating content of this caliber takes time. It takes hard work. Most importantly it takes discipline and commitment. If you don't make yourself buckle down and hammer out the good stuff week after week and month after month, you’ll quickly lose your audience to someone who will.

On the other hand, when you faithfully publish the type of content your customers crave, the reward is a sales engine that’s so powerful and so robust, you’ll put your company in a competitive position anyone would envy.

Read more:

Shut Up and Blog Already

December 2014
By Jeremy Girard

Another Google Game-Changer: How Going Mobile Friendly Will Boost Your Search Visibility

Google’s latest announcement means that if you want to compete successfully for mobile search traffic, your site must cater to the needs of mobile users.
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Another Google Game-Changer: How Going Mobile Friendly Will Boost Your Search Visibility

From Panda to Penguin to Hummingbird, Google has rolled out a series of major changes to its ranking algorithms over the past three years that have sent major shockwaves echoing through world of SEO.

While its latest announcement hasn’t been met with the same level of fanfare as these previous updates, it heralds an important turning of the tides in the future of search and signals to any business that depends on web traffic that the time has arrived to pay heed and take action.

So what is this latest game-changer from Google? In an article released November 18 entitled “Helping Users Find Mobile-Friendly Pages”, the search giant announced that it is now adding an eye-catching “mobile-friendly” label in front of its mobile search results.


How does Google define mobile friendly? According to the article, a page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don't have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Okay – so what's the big deal about mobile friendly?

On the surface, this may seem like a relatively minor aesthetic enhancement to Google’s search results pages. However, it’s the reasoning driving this modification that portends even bigger changes ahead. In Google’s own words:

“Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small, the links were tiny, and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a mobile phone…We see these labels as a first step in helping mobile users to have a better mobile web experience.”

It’s those last few words – “a first step in helping mobile users to have a better mobile web experience” – that should prompt smart marketers, SEOs and webmasters to sit up and pay attention. While Google has long recommended the use of responsive web design for mobile device support, they are now taking proactive steps to draw attention to those sites that deliver an optimal mobile browsing experience in order to ensure that they are providing the best search results for mobile users.

What this means for you is simple: if your site is not yet optimized for mobile devices, now is the time to change that!

Will “mobile-friendly” sites receive higher ranking on search results pages?

As you can see from the example above, the new “mobile-friendly” label will certainly capture the attention of users searching on mobile devices over results listings that are not given the same designation. In that way, mobile-friendly sites will automatically receive a boost in visibility in mobile search results.

But the question on everyone’s mind is whether having a mobile-friendly site will actually affect where their listing is ranked on the search results page. The answer: quite likely. In the article, Google states that the labels are a “first step” in creating a better mobile web experience, but they also conclude by saying that they “are also experimenting with using the mobile-friendly criteria as a ranking signal.”

It has long been speculated that Google does, in fact, give extra weight to sites that offer quality multi-device support by employing a responsive design framework, but this statement is the first official acknowledgment of this practice. What this means is that in the months ahead, you may see websites that create an experience optimized for smaller-screen, touch-based devices start to climb the rankings over others that do not offer the same. Who knows – maybe Google will even start exclusively displaying mobile-friendly sites for mobile searchers, a move that could really shift the balance in favor of those that provide an optimal experience for mobile users!

If your company is searching for ways to rise above the competition and increase your exposure in search engine rankings, this could truly be a game-changing development – one that should absolutely be capitalized on immediately. Not only will optimizing your site for mobile improve the experience for a growing percentage of your users, but a responsive site is also very likely to be your ticket to improved Google rankings in the future while also earning you their new “mobile-friendly” designation today.

How do I get started?

Google offers a number of tools to help you determine whether or not your site is mobile friendly, starting with their “Mobile-Friendly Test.” Simply plug the URL for any page of your website into this tool, and if it fails the test, Google will offer some suggestions and recommended links to more information about how you can improve your site’s support for mobile users.

You can also use the Mobile Usability Report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page.

These tools are a good start, but there is a difference between “mobile friendly” and “mobile optimized.” A site that scales down to better display on small-screen devices and features navigational links that are easily usable on those mobile devices is “friendly”, but there are many other considerations that go into creating a site that provides a truly optimized experience for users on those devices. If your site fails the Google tests, evaluate the suggestions they offer and also be sure to speak to your web design firm about how best to address mobile device support on your site.

The bad news

So optimizing your site for mobile is going be awesome, right? It will improve the user experience for many of your customers, and now that Google is taking a firm stand on this issue, mobile optimization can actually mean greater visibility in search and improved rankings. Those are great reasons to jump aboard the responsive bandwagon, but the bad news is that making a site responsive is no small task.

Responsive web design is not a feature you can simply tack on to an existing site, especially one that is quite old and outdated. Responsive design often requires rethinking how a site’s content is presented, and it almost always involves rebuilding your site from the framework up. This means that to make your site truly mobile ready, you may be looking at a complete redesign.

As 2014 nears its end and 2015 is on the horizon, your company is likely in the midst of budgeting for the coming year, including planning your marketing expenses. Mobile optimization for your website, even if it will require a full site redesign, should be on your agenda because as Google has so clearly stated in their recent announcement, support for mobile devices is no longer just a nice-to-have luxury. Rather, to compete successfully on the Web of today and tomorrow, optimization for mobile devices is an essential element.