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Wednesday, 4th December, 2013 | Source: Marketing Profs | Category: Public Relations and Social Media

The Most Effective Retailers on Social Media

Based on a number of factors, including share of voice, engagement rate, customer touch rate, influencers, advocates and net sentiment, the big winners were AutoZone, BJ’s Wholesale Club, Wal-Mart, Costco and Walgreens.

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