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Wednesday, 19th February, 2014 | Source: Digiday | Category: Public Relations and Social Media

Fashion Brands Embrace Social at #NYFW

It used to be that New York Fashion Week was just for the fashion elite and insiders — magazine editors and reporters, stylists and buyers, celebs. But today, whether it’s fashion blogger Susie Bubble tweeting to her 218,000 followers during the Rodarte show or Lucky Magazine’s Eva Chen posting an Instagram video of the Vera Wang runway for her 133,000 followers, digital and social media have opened up the exclusive NYFW tents to the greater public.

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