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Wednesday, 16th April, 2014 | Source: Marketing Profs | Category: Trends

The 25 Most Powerful Corporate Brands

The Coca-Cola Company is the most powerful global corporate brand, according to a recent survey from CoreBrand, which polled 10,000 business professionals on their impressions of top brands based on two criteria: familiarity (how well is the brand known?) and favorability (does the brand have a positive reputation, well-regarded management and good investment potential?).

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