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Thursday, 1st May, 2014 | Source: Smashing Magazine | Category: Marketing and Trustcasting

Why You Should Get Excited About Emotional Branding

Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.

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