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Friday, 9th May, 2014 | Source: YouTube | Category: Marketing and Trustcasting

Leica Unveils “The Most Boring Ad Ever Made”

To promote its new Leica T camera, Leica released a tongue-in-cheek video that the company has dubbed as “the most boring ad ever made.” For almost 45 minutes, it shows a technician meticulously hand-polishing the aluminum camera shell of the new Leica T with various tools, highlighting the brand’s commitment to quality.

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