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Wednesday, 28th May, 2014 | Source: Seth's Blog | Category: Marketing and Trustcasting

I Didn’t Have Time

The people you’re trying to reach are always recalibrating which meetings they go to, which shows they watch, which books they don’t read. The solution has nothing to do with giving people more time (you can’t) and everything to do with creating more urgency, more of an itch, more desire.

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