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Tuesday, 10th June, 2014 | Source: YouTube | Category: Marketing and Trustcasting

Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad

Like the Polar Bears and the Happiness Factory that came before, Coca-Cola continues its tradition of marketing through storytelling with a bubbly new animated spot featuring a boy who bumps into a girl and lets go of a red balloon he’s carrying so he can catch the Coca-Cola she drops. The camera then follows the balloon as it rises past the windows of a brick building, peering into a range of shared family milestones and moments, all, naturally, including little red-wrapped bottles.

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