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Friday, 11th July, 2014 | Source: Co. Create | Category: Marketing and Trustcasting

You’ll Want to Stay in Bed All Day Long After Watching IKEA’s Dreamy Commercial

Ikea’s newest spot, by agency Mother London and director Juan Cabral, plays off “the falling dream” in which the dreamer is perpetual free fall. Despite how dreamy the ad is, you’d be surprised just how much of it was shot in-camera: the tumbling protagonist and many of the beds were hung from cranes and suspended over buildings during the three-day shoot in Johannesburg.

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