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Wednesday, 20th August, 2014 | Source: YouTube | Category: Marketing and Trustcasting

Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8

Leave it to the auteur Gus Van Sant to take some of automotive advertising’s biggest clichés — self-glorifying narration over footage of a luxury car in the desert — and somehow turn them into something beautifully compelling.