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Wednesday, 3rd September, 2014 | Source: NPR | Category: Trends

Grocers Lead Kids To Produce Aisle With Junk Food-Style Marketing

With the back-to-school season underway, grocers are hoping to entice young consumers and their parents to the produce aisle by creating new, kid-focused sections that borrow the marketing and design tactics long used by the soda and snack industries to drive up demand for healthier snacks.

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