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Friday, 21st November, 2014 | Source: Design Taxi | Category: Off-beat

IKEA Creates A Fun Vertical Wall-Apartment That You Can Climb

To promote the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture. The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position, with hand grips and steps installed for rock climbing purposes.

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