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Monday, 16th November, 2015 | Source: comScore | Category: Trends

The Rise of the Super Viewer and Why Advertisers Should Care

Through the rapid adoption of new viewing options like binge-watching and time shifted viewing, a new type of consumer has risen: the Super Viewer. Instead of one platform competing with another for attention and time, Super Viewers actually consume more content throughout the day across multiple devices versus single platform users.