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Wednesday, 15th June, 2016 | Source: Wall Street Journal | Category: Trends

Podcasts Face Advertising Hurdles

About 17% of Americans over the age of 12—around 46 million people—listen to at least one podcast each month, up from just 9% in 2008, according to estimates from Edison Research last year. But while the popularity of podcasts is on the rise, many big-name advertisers are still wary about committing serious portions of their marketing budgets toward the medium.

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