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Tuesday, 6th April, 2010 | Source: Adweek | Category: Public Relations and Social Media

How Toyota Helped Digg Itself Out of Trouble

In the midst of its recent public relations fiasco, Toyota needed a way to educate consumers and begin rebuilding their trust. Using today’s PR, the carmaker turned to Digg to tap into the conversations that it saw happening around its brand and engage with its customers on a human level. Noreen O’Leary reviews how Toyota has leveraged transparency to transform crisis into opportunity.