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Tuesday, 27th April, 2010 | Source: MediaPost | Category: Marketing and Trustcasting

Webtrends Releases Audience Segmentation Automation Module

Webtrends has just released a new tool called “Segments” that automates the process of aggregating consumer data from various sources,  including websites, Facebook fan pages, e-mail campaigns and more, identifying audience segments and targeting them with unique messages. This new module streamlines a process that once would have taken days and condenses it into mere minutes, making it possible to execute more effective campaigns more quickly and with less expense than ever before.