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Sunday, 2nd May, 2010 | Source: Online Media Gazette | Category: Website Design and Development

The Fold: Correlation Between Attention and Scrolling

Online Media Gazette offers a great example of a study that illustrates the relationship between scrolling and the level of user engagement. As expected, the results show that harnessing message and motivation is of prime importance above the fold. However, it’s also worthwhile to note that scrolling isn’t inherently problematic – and is, in fact, preferable to page refreshes – when the content lends itself to being presented in an expected, repeatable fashion.