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Wednesday, 9th June, 2010 | Source: FutureNow | Category: Traffic Building

What Are the Overlaps Between CRO and SEO?

With all the hype surrounding SEO, there is great emphasis on investing resources in improving search ranking and increasing traffic. However, there is little discussion around the quality of the experience once a user reaches your site.

FutureNow makes a case for why it is critical to focus first on conversion rate optimization (CRO) in order to make the most of your traffic building efforts by ensuring that your site has the necessary tools in place to convert prospects into customers efficiently.