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Thursday, 13th May, 2010 | Source: Harvard Business Review | Category: Marketing and Trustcasting

Inside Best Buy’s Customer-Centric Strategy

Today’s consumers have more choices and more information than ever before, and as a result, today’s marketplace is more competitive than ever. To survive, businesses cannot focus solely on providing a top quality product or service but rather must also ensure that they are delivering viable solutions to the problems their customers face in their day-to-day lives. Harvard Business Review offers a case study illustrating how this approach has helped Best Buy to succeed while competitors like Circuit City have fallen by the wayside.