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Tuesday, 6th July, 2010 | Source: Inc. | Category: Public Relations and Social Media

The Truth About Who’s Using Twitter

A new report from Edison Research and Arbitron makes an interesting case for the value of the microblogging platform as a marketing tool. According to the findings of the survey, only seven percent of Americans use Twitter, but of those, more than 40 percent use the service to research products or share reviews. In addition, 51 percent follow brands on Twitter, compared to only 16 percent on other social networks.