Fame Foundry - A Charlotte Website Design and Marketing Firm

Wednesday, 8th December, 2010 | Source: SmartBlog on Social Media | Category: Marketing and Trustcasting

How Fiskars is Building Community Around a 360-Year-Old Brand

Fiskars’ success offers three key lessons in community building: seek out creative ways to tap into the passions of your customers, treat the members of your tribe as you would your closest friends, and don’t overlook opportunities to drive word-of-mouth marketing offline as well as online.