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Thursday, 31st March, 2011 | Source: Business News Daily | Category: Marketing and Trustcasting

Want More Bang for Your Advertising Buck? Try Smaller Sites

A study of more than 1,000 online advertising campaigns shows that ads placed on long-tail sites – those that reach less than 1.5 percent of the Internet population – have a 24 percent higher click-through rate than those placed on larger Web properties.

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