Fame Foundry - A Charlotte Website Design and Marketing Firm
Monday, 15th August, 2011 | Source: Fast Company | Category: Public Relations and Social Media
Does Social Media Have a Return on Investment?
While it is difficult to predict or measure the efficiency with which dollars invested in social media campaigns are converted into hard sales revenues, the greater value of participation in social media platforms lies in the intangible benefits – customer engagement, community building and word-of-mouth marketing.
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